Just like your car, websites require regular maintenance to keep running smoothly.
Sounds a bit strange, but there are things that can go wrong, and things which need regular “servicing” to maintain optimum performance.
Not maintaining your website is like not having your vehicle serviced. If you don’t regularly have the oil and filters changed, fluids topped up, tyres and brakes checked, etc – then it won’t be long before something breaks, you can’t drive it, and the cost of repair becomes major.
The same is true for your website. Your website should always be live and functioning quickly, presenting your business professionally and providing visitors with the right experience.
If it’s not, your visitors will soon click away to a competitors site and we don’t want that!